Dive into the strategic world of sales interviews and discover why they are more than just transactional conversations. This article outlines ten compelling reasons why interviewing salespeople is a game-changer for businesses, from gaining insider market knowledge to identifying trends and optimizing sales processes. The narrative then explores the crucial steps of validating insights through UX research and leveraging design thinking workshops to turn identified pain points into innovative solutions. This holistic approach ensures that businesses not only address current challenges but also position themselves for future growth and success. If you're looking to unlock the synergy between sales and design for a winning strategy, this article is your guide to navigating the dynamic landscape of business success.